OMO AND COMFORT ACTIVATE THEIR RAMADAN CLOTHES DONATION CAMPAIGN ACROSS UAE – CONTINUING TO INCREASE THE SCALE OF ACTIVITY AND SUCCESS YEAR ON YEAR!
For over 40 years, Omo and Comfort have been helping families to ‘share an extra dose of love’ and for the fifth year, the brands are rolling out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent and other local charities.
”Share A Touch Of Love this Ramadan” with Omo and Comfort is a clothes donation campaign across UAE that encourages the people of the region to donate clothes to those less fortunate than themselves during the Holy Month of Ramadan. Omo and Comfort donation booths are being installed in four malls in collaboration with Emirates Red Crescent and local charities who will distribute the apparel collected to refugee camps around the region.
“Unilever is delighted to continue its long-standing community event; encouraging the people of the region to share a touch of love this Ramadan with Omo and Comfort. The success of this campaign year on year has been incredible and with the increased scale of activity; tripling the size of the initial activation taking it to 28 additional days of collections in addition to a dedicated number for collecting clothes from people’s homes, we look forward to even more donations being received this year as part of the Ramadan charitable acts.” Waqas Javed, Marketing Director Foods, Refreshments & Home Care – Unilever Gulf.
“Since its launch, The Red Crescent works to promote the spirit of unity and compassion among community members, and thanks to the support of Omo and Comfort, for the fifth year in a row, we are collaborating together to assist those families who are in need during the Holy month of Ramadan. This year, we look forward to an increased number of donations and we encourage the public to participate in this charitable drive,” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.
“Share A Touch Of Love this Ramadan” will be running across the following malls:
|Mirdiff City Centre, Dubai
||2nd – 15th July, 2014
|Mall of the Emirates, Dubai
||2nd – 22nd July, 2014
|Deira City Centre, Dubai
||2nd – 22nd July, 2014
|Lamcy Plaza, Dubai
||2nd – 22nd July, 2014
Community members can also call the dedicated mobile number +97155 3838 434 to have a representative pick up the apparel from their homes across the emirate.
To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia
Omo believes that children should feel free to explore, learn and develop – and sometimes getting a few stains along the way is part of that process. It’s how kids learn and express their creativity. Omo’s unique technology gives your family the freedom to get dirty, safe in the knowledge that Omo guarantees 100% effective stain removal.
The new enhanced Omo has recently been introduced to meet the evolving consumer needs in the region. New OMO offers 100% effective stain removal so that positive experiences leave lasting impressions, not stains. The micro enzyme formula dissolves rapidly, penetrating deeply to target the root of stains, lifting most common and tough stains away. Omo is a leading home cleaning brand across several developing and emerging markets.
Omo is available in both powder and liquid formats.
For over 40 years, Comfort has been helping mums and families to ‘Sharing an extra dose of love’. Comfort is one of the leading fabric conditioner’s in the world and one which has the ability to gives clothes superior freshness, unbeatable softness and clothes that look their best.**
Comfort’s thick creamy liquids gives back to clothes what detergents take out. The fresh, evocative fragrances deliver tangible enhancements to clothes by touch and smell clothes will look and feel great to wear. Comfort is available in a range of exciting fragrances:
- Iris & Jasmine
- Rose & Musk
- Orange Flower & Aloe Vera
- Lavender & Magnolia
- Gardenia & Violet
- Rose & Jasmine
- Lotus & Jasmine
- Comfort Baby
**Versus ordinary fabric conditioner.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 171,000 colleagues around the world, and we are on track to generate annual sales of €50 billion in 2012. Over half of our company’s footprint is in the faster growing developing and emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona / Sure, Wall’s, Lux, Rama, Ponds and Axe.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognized in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.
For more information about Unilever and its brands, please visit www.unilever.com.
Note: This is a press release, aiming at promotion to a wider audience. I am not compensated in any way for the publication of this post.